Reviewed 8 August 2026 · Omnivision Pro product documentation
A decision-ready paid-media reporting workflow
A decision-ready report keeps selected fields, date context, evidence quality and operator interpretation together.
Answer first
What makes an advertising report decision-ready?
A decision-ready report keeps selected fields, date context, evidence quality and operator interpretation together.
The review should preserve the source, scope and data state alongside the conclusion so another operator can understand what supports the decision.
Evidence to retain
Keep the decision connected to these signals.
Selected account and objective
Record its source, coverage and current state before interpretation.
Date and comparison context
Record its source, coverage and current state before interpretation.
Metric definitions and source state
Record its source, coverage and current state before interpretation.
Operator interpretation and unresolved evidence
Record its source, coverage and current state before interpretation.
Practical workflow
Choose an objective and reporting scope.
Keep the result reviewable before moving to the next stage.
Compare the relevant metrics.
Keep the result reviewable before moving to the next stage.
Record the decision and unresolved evidence.
Keep the result reviewable before moving to the next stage.
Decision questions
Ask before approving a change.
- Which operating question should the report answer?
- Are comparison periods and fields consistent?
- What action is supported by the observed evidence?
Common failure modes
Do not let missing context become certainty.
- Building a dashboard before defining the decision
- Mixing incompatible date windows
- Presenting an illustrative report as authenticated Live performance