Mock
A controlled example used to demonstrate a workflow. It is not retrieved from a connected advertising account.
Data-state glossary · reviewed 9 August 2026
Unavailable is not zero.
Shared definitions keep evidence quality, access, interpretation and measured outcomes from being conflated across quality control, reporting, planning and diagnostics.
Demo
Illustrative product data used to explain a scenario or interaction. It is not a connected account result.
Live
Authenticated data retrieved from an authorized connected source for the visible account and scope.
Observed
Evidence directly exposed by the named source at the recorded scope and freshness.
Inference
An interpretation derived from evidence. It must remain distinguishable from the observed state.
Partial
Some expected evidence is present and some is missing, so only a bounded conclusion is supportable.
Stale
Evidence exists but is older than the relevant freshness boundary for the decision.
Unavailable
Evidence could not be retrieved or is not accessible. Unavailable is not zero.
Zero
A real measured value of zero from an available source, not a substitute for missing data.
Next verification
The named check, owner or authenticated source required before the operator approves an action.