Reviewed 8 August 2026 · Omnivision Pro product documentation
Meta Ads pre-launch quality checklist
Review campaign hierarchy, audience intent, creative readiness and tracking evidence before approval.
Answer first
What should be checked before a Meta campaign launches?
Review campaign hierarchy, audience intent, creative readiness and tracking evidence before approval.
The review should preserve the source, scope and data state alongside the conclusion so another operator can understand what supports the decision.
Evidence to retain
Keep the decision connected to these signals.
Campaign, Ad Set and Ad relationships
Record its source, coverage and current state before interpretation.
Audience intent and exclusions
Record its source, coverage and current state before interpretation.
Creative asset and destination readiness
Record its source, coverage and current state before interpretation.
Available tracking evidence
Record its source, coverage and current state before interpretation.
Practical workflow
Confirm Campaign, Ad Set and Ad relationships.
Keep the result reviewable before moving to the next stage.
Review audience and creative readiness.
Keep the result reviewable before moving to the next stage.
Verify available tracking evidence.
Keep the result reviewable before moving to the next stage.
Decision questions
Ask before approving a change.
- Is the intended hierarchy represented?
- Can the audience and creative be reviewed at the same scope?
- Is the available tracking evidence sufficient for approval?
Common failure modes
Do not let missing context become certainty.
- Assuming a configured object is ready to deliver
- Ignoring missing creative or destination evidence
- Presenting Mock output as a connected account check