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Reviewed 8 August 2026 · Omnivision Pro product documentation

A governed media planning and approval workflow

Connect brief, package, platform, audience and creative choices before an operator approves export.

Answer first

How should a media plan move from brief to approval?

Connect brief, package, platform, audience and creative choices before an operator approves export.

The review should preserve the source, scope and data state alongside the conclusion so another operator can understand what supports the decision.

Evidence to retain

Keep the decision connected to these signals.

01

Brief and market constraints

Record its source, coverage and current state before interpretation.

02

Package and platform allocation

Record its source, coverage and current state before interpretation.

03

Audience, keyword and creative choices

Record its source, coverage and current state before interpretation.

04

Approval state and export boundary

Record its source, coverage and current state before interpretation.

Practical workflow

01

Structure the brief and constraints.

Keep the result reviewable before moving to the next stage.

02

Build reviewable platform packages.

Keep the result reviewable before moving to the next stage.

03

Approve the version before export.

Keep the result reviewable before moving to the next stage.

Decision questions

Ask before approving a change.

  • Does each package answer the brief?
  • Are platform choices reviewable before export?
  • Which version has operator approval?

Common failure modes

Do not let missing context become certainty.

  • Treating a draft as approved
  • Losing assumptions between brief and package
  • Implying Preview output has published a platform change