Reviewed 8 August 2026 · Omnivision Pro product documentation
Google Ads launch readiness checklist
Compare intent, assets, destinations and conversion evidence without treating missing data as a pass.
Answer first
How do you review Google Ads launch readiness?
Compare intent, assets, destinations and conversion evidence without treating missing data as a pass.
The review should preserve the source, scope and data state alongside the conclusion so another operator can understand what supports the decision.
Evidence to retain
Keep the decision connected to these signals.
Campaign and ad-group intent
Record its source, coverage and current state before interpretation.
Asset coverage and destination state
Record its source, coverage and current state before interpretation.
Search, Performance Max or Demand Gen scope
Record its source, coverage and current state before interpretation.
Available conversion evidence
Record its source, coverage and current state before interpretation.
Practical workflow
Confirm campaign and ad-group intent.
Keep the result reviewable before moving to the next stage.
Review asset and destination state.
Keep the result reviewable before moving to the next stage.
Verify available conversion evidence.
Keep the result reviewable before moving to the next stage.
Decision questions
Ask before approving a change.
- Does the campaign structure match the intended job?
- Are the required assets and destinations reviewable?
- Which conversion evidence is present or unavailable?
Common failure modes
Do not let missing context become certainty.
- Treating unavailable conversion data as zero
- Combining different campaign types without context
- Calling a Demo result authenticated Live evidence