Skip to main content

Reviewed 8 August 2026 · Omnivision Pro product documentation

How to run an evidence-led campaign review

Keep observations, inferences and recommended next checks visibly separate.

Answer first

How should a campaign review turn evidence into action?

Keep observations, inferences and recommended next checks visibly separate.

The review should preserve the source, scope and data state alongside the conclusion so another operator can understand what supports the decision.

Evidence to retain

Keep the decision connected to these signals.

01

Source and review scope

Record its source, coverage and current state before interpretation.

02

Observed state

Record its source, coverage and current state before interpretation.

03

Confidence or evidence limitation

Record its source, coverage and current state before interpretation.

04

Named next verification

Record its source, coverage and current state before interpretation.

Practical workflow

01

Record what is observed.

Keep the result reviewable before moving to the next stage.

02

State what remains unknown.

Keep the result reviewable before moving to the next stage.

03

Assign a verifiable next step.

Keep the result reviewable before moving to the next stage.

Decision questions

Ask before approving a change.

  • What can an operator conclude from the current source?
  • What is inference rather than observation?
  • Who owns the next check?

Common failure modes

Do not let missing context become certainty.

  • Hiding uncertainty in summary language
  • Jumping from a symptom to a platform change
  • Leaving the next verification unassigned