DEMO

Google Ads performance workspace

Conversion Overview

Ecommerce · Business outcomes first

Today's decision brief

Use revenue and product efficiency to choose the next action

Mock

Budget pacing is on track
82% of the planned budget pace is being used.
Evidence: Google Ads budget and cost
Inspect pacing
Review revenue efficiency
587,957 revenue at 5.52 ROAS; inspect product contribution before reallocating budget.
Evidence: Google Ads revenue and ROAS
Inspect product outcomes
Inspect concentrated contribution
PMax contributes 38% of the measured result.
Evidence: Google Ads type comparison
Compare campaign types

Cost

$106,598

Deterministic example

Deterministic Mock · Mock

Conversion Value

$587,957

Deterministic example

Deterministic Mock · Mock

ROAS

5.52x

Deterministic example

Deterministic Mock · Mock

Conversions

5,375

Deterministic example

Deterministic Mock · Mock

CPA

$19.83

Deterministic example

Deterministic Mock · Mock

AOV

$109.39

Deterministic example

Deterministic Mock · Mock

Checkouts

2,814

Deterministic example

Deterministic Mock · Mock

Cost per Add to Cart

$12.32

Deterministic example

USD · Cost ÷ Adds to Cart · Mock

Budget & pacing

82.4%$106,598 of $129,367

On pace · projected month-end $101.8K

Diagnostic signal

Shopping ROAS improved while CPA fell

Review product groups gaining impression share.

Delivery trend · indexed

Cost

2026-07-13Index 1002026-08-11

Outcome trend · indexed

Conversion value

2026-07-13Index 1002026-08-11

Efficiency trend · indexed

ROAS

2026-07-13Index 1002026-08-11

Daily performance

Cost, conversion value & ROAS

CostConv. valueROAS

2026-07-132026-07-272026-08-11

Indexed change · first day = 100 · shared scale 80–120

Channel comparison

Performance by advertising type

Select a row for its native hierarchy

Type	Cost	Conv. value	ROAS	Conversions	CPA	Native drill path
Search	$31,058	$193,082	6.22x	1,704	$18.23	Campaign → Ad group → Query
Shopping	$25,094	$144,553	5.76x	1,376	$18.24	Campaign → Product group
Performance Max	$41,017	$196,712	4.80x	1,814	$22.61	Campaign → Asset group
Demand Gen	$9,429	$53,610	5.69x	481	$19.60	Campaign → Ad group → Creative

All Types Report

Four-type contribution and native analysis

Spend, outcome, trend, contribution and hierarchy across every supported type.

SearchMock

29%budget share6.22x ROAS

Brand intentOpen →
Non-brand intentOpen →
Search partnersOpen →

Query → Keyword → Ad

ShoppingMock

24%budget share5.76x ROAS

Top productsOpen →
Category & brandOpen →
Feed exceptionsOpen →

Product group → Product

Performance MaxMock

38%budget share4.80x ROAS

Asset contributionOpen →
Channel mixOpen →
Audience signalsOpen →

Asset group → Asset / Product

Demand GenMock

9%budget share5.69x ROAS

Creative formatOpen →
Audience & geoOpen →
Fatigue signalsOpen →

Ad group → Ad / Creative

Comparability contractDemand Gen conversion contribution is assisted/Partial in this Mock context. GA4-only engagement remains Unavailable until connected; neither state is converted to zero.

Campaign series explorer

All current series by advertising type

24 deterministic Mock series shown · Search, account, date, comparison and custom groups apply to every partition.

Search6 campaign series · Google Ads Mock metadataCoverage: Mock + Partial + Stale + Unavailable

Campaign series	Type	Cost	Outcome value	Value / cost	Source state	Custom group	Native data modules
Brand intent	Search	$7,568	$59,364	7.84x	Mock	Unmatched	Query · Keyword · Ad
Generic discovery	Search	$6,742	$29,106	4.32x	Mock	Unmatched	Query · Keyword · Ad
Competitor conquest	Search	$4,079	$17,304	4.24x	Mock	Unmatched	Query · Keyword · Ad
Category demand	Search	$5,174	$23,618	4.56x	Mock	Unmatched	Query · Keyword · Ad
Brand protection	Search	$2,783	$36,456	13.10x	Mock	Unmatched	Query · Keyword · Ad
Promotion intent	Search	$4,712	$27,234	5.78x	Mock	Unmatched	Query · Keyword · Ad

Shopping6 campaign series · Google Ads Mock metadataCoverage: Mock + Partial + Stale + Unavailable

Campaign series	Type	Cost	Outcome value	Value / cost	Source state	Custom group	Native data modules
Core catalog	Shopping	$6,752	$37,730	5.59x	Mock	Unmatched	Product group · Product
High-margin products	Shopping	$4,234	$24,304	5.74x	Mock	Unmatched	Product group · Product
Bestseller catalog	Shopping	$5,140	$33,600	6.54x	Mock	Unmatched	Product group · Product
Seasonal offers	Shopping	$3,667	$21,437	5.85x	Mock	Unmatched	Product group · Product
New arrivals	Shopping	$2,871	$14,938	5.20x	Mock	Unmatched	Product group · Product
Clearance inventory	Shopping	$2,430	$12,544	5.16x	Mock	Unmatched	Product group · Product

Performance Max6 campaign series · Google Ads Mock metadataCoverage: Mock + Partial + Stale + Unavailable

Campaign series	Type	Cost	Outcome value	Value / cost	Source state	Custom group	Native data modules
Core revenue	Performance Max	$13,097	$65,484	5.00x	Mock	Unmatched	Asset group · Asset · Product
New customer	Performance Max	$7,468	$30,772	4.12x	Mock	Unmatched	Asset group · Asset · Product
Retention value	Performance Max	$5,782	$29,304	5.07x	Mock	Unmatched	Asset group · Asset · Product
Seasonal scale	Performance Max	$6,801	$35,084	5.16x	Mock	Unmatched	Asset group · Asset · Product
Local store growth	Performance Max	$4,243	$19,176	4.52x	Mock	Unmatched	Asset group · Asset · Product
Feed coverage	Performance Max	$3,626	$16,892	4.66x	Mock	Unmatched	Asset group · Asset · Product

Demand Gen6 campaign series · Google Ads Mock metadataCoverage: Mock + Partial + Stale + Unavailable

Campaign series	Type	Cost	Assisted value	Value / cost	Source state	Custom group	Native data modules
Prospecting video	Demand Gen	$2,240	$11,800	5.27x	Mock	Unmatched	Ad group · Ad · Creative
Carousel retargeting	Demand Gen	$928.00	$7,548	8.13x	Mock	Unmatched	Ad group · Ad · Creative
Creator video	Demand Gen	$1,813	$9,476	5.23x	Mock	Unmatched	Ad group · Ad · Creative
New audience carousel	Demand Gen	$1,366	$6,732	4.93x	Mock	Unmatched	Ad group · Ad · Creative
Re-engagement image	Demand Gen	$1,142	$8,058	7.06x	Mock	Unmatched	Ad group · Ad · Creative
Product launch video	Demand Gen	$1,940	$9,996	5.15x	Mock	Unmatched	Ad group · Ad · Creative

All supported report chapters remain available.

Search complete reportFull customer-level hierarchy, performance and data-quality modulesCollapse report

Search · Complete Conversion Mock report

Search intent, quality & RSA intelligence

Campaign → Ad Group → Keyword → Search Term → Ad

MockCoverage 96% · Updated 10 min ago

01Executive summaryCurrent period, comparison, change and source state

Mock

Cost$24,820Prior $22,140+12.1%

Impressions4.82MPrior 4.31M+11.8%

Clicks118,420Prior 109,270+8.4%

CTR2.46%Prior 2.54%−0.08pp

Avg CPC$0.21Prior $0.20+4.9%

Cost per Add to Cart$4.82Prior $5.14−6.3%

Conversions1,086Prior 974+11.5%

CVR0.92%Prior 0.89%+0.03pp

CPA$22.85Prior $22.73+0.5%

Conversion value$132,610Prior $116,420+13.9%

ROAS5.34xPrior 5.26x+1.5%

AOV$122.11Prior $119.53+2.2%

Lost IS18.6%Prior 21.2%−2.6pp

02Delivery & pacingDaily, weekly and monthly budget control

Mock

Budget utilization82.4%

$84.3K actual · $102.2K plan · projected $101.8K

Target gap & constraints−$0.4K

Limited by budget 3 campaigns
Eligible 11 campaigns
Learning 2 campaigns

Daily / weekly / monthly spend

Daily $2.81K · Weekly $19.4K · MTD $84.3K

03Performance trendsDaily · comparison enabled

Cost · impressions · clicks

Current Comparison

Conversions · value · ROAS

Current Comparison

CPA · CTR · Avg CPC

Current Comparison

04Campaign performanceAll business columns available through column manager

Campaign	Status	Type	Budget	Bidding	Cost	Impr.	Clicks	CTR	CPC	Conv.	CVR	CPA	Value	ROAS	Search IS	Lost IS	Dates
Brand intent	Enabled	Search	Unavailable	Mock bidding strategy	$7,568	1,652,400	43,656	2.64%	$0.17	471	1.08%	$16.07	$59,364	7.84x	Unavailable	Unavailable	2026-07-13–2026-08-11
Generic discovery	Enabled	Search	Unavailable	Mock bidding strategy	$6,742	1,386,000	34,254	2.47%	$0.20	315	0.92%	$21.40	$29,106	4.32x	Unavailable	Unavailable	2026-07-13–2026-08-11
Competitor conquest	Enabled	Search	Unavailable	Mock bidding strategy	$4,079	889,920	19,776	2.22%	$0.21	146	0.74%	$27.94	$17,304	4.24x	Unavailable	Unavailable	2026-07-13–2026-08-11
Category demand	Enabled	Search	Unavailable	Mock bidding strategy	$5,174	1,156,400	27,048	2.34%	$0.19	249	0.92%	$20.78	$23,618	4.56x	Unavailable	Unavailable	2026-07-13–2026-08-11
Brand protection	Enabled	Search	Unavailable	Mock bidding strategy	$2,783	727,160	21,364	2.94%	$0.13	290	1.36%	$9.60	$36,456	13.10x	Unavailable	Unavailable	2026-07-13–2026-08-11
Promotion intent	Enabled	Search	Unavailable	Mock bidding strategy	$4,712	954,720	25,602	2.68%	$0.18	233	0.91%	$20.22	$27,234	5.78x	Unavailable	Unavailable	2026-07-13–2026-08-11

05Conversion intelligenceActions, category, value, lag, window, device and network

Mock

Action	Category	Role	Conversions	Value	CPA	CVR	ROAS	Lag	Window
Purchase	Purchase	Primary	742	$91.2K	$24.80	3.82%	4.96x	3.4 days	30 days
Qualified lead	Submit lead form	Primary	184	$27.6K	$31.20	4.12%	4.21x	1.8 days	30 days
Checkout	Begin checkout	Secondary	1,204	$38.4K	$12.40	6.18%	2.88x	0.8 days	7 days
Phone call	Phone call lead	Secondary	96	$8.2K	$42.10	2.04%	1.84x	2.2 days	30 days

06Audience, device, geo & scheduleDistribution, comparison and efficiency detail

Mock

Audience

Audience	Share	Change	ROAS
High intent	38%	+4.2%	4.9x
Remarketing	24%	+1.8%	6.2x
Affinity	21%	−2.1%	3.7x
Custom segment	17%	+0.4%	4.1x

Device

Device	Share	Change	ROAS
Mobile	61%	+3.4%	4.6x
Desktop	31%	−1.8%	5.8x
Tablet	6%	−0.7%	3.2x
Connected TV	2%	Partial	Not applicable

Geo

Geo	Share	Change	ROAS
United States · West	34%	+5.1%	5.2x
United States · South	27%	+1.4%	4.7x
United States · Northeast	23%	−0.8%	4.9x
United States · Midwest	16%	+0.2%	3.8x

Schedule

Schedule	Share	Change	ROAS
Mon–Fri · 09–17	46%	+2.8%	5.4x
Mon–Fri · 17–23	28%	+0.9%	4.8x
Weekend	18%	−1.2%	3.9x
Overnight	8%	−0.4%	2.7x

07Landing pagesAds destination plus GA4 engagement when connected

Unavailable

Final URL / landing page	Clicks	GA4 sessions	Engagement	Conversions	CVR	CPA	Value	ROAS	Source
/collections/core	24.8K	Unavailable	Unavailable	284	1.14%	$22.80	$38.4K	5.92x	Google Ads · GA4 unavailable
/products/trail-pro	18.2K	Unavailable	Unavailable	216	1.19%	$24.20	$28.7K	5.48x	Google Ads · GA4 unavailable
/sale	12.4K	Unavailable	Unavailable	142	1.15%	$27.10	$15.2K	3.94x	Google Ads · GA4 unavailable

GA4 Sessions, Engaged Sessions, Engagement Rate and Duration: Unavailable · Connect GA4. Values are not inferred from Google Ads.

08Search intent, quality & RSA intelligenceBrand / non-brand · Match type · Quality score · Search impression share · Lost IS · budget / rank · RSA asset performance

Mock

Native hierarchy coverageComplete Preview path

Campaign → Ad Group → Keyword → Search Term → Ad

Active breakdown · Brand / non-brand

Keyword / query	Match	Quality	Search IS	Lost IS	ROAS	State
Brand running shoes	Exact	9/10	82.4%	11.2%	6.4x	Mock
buy trail footwear	Phrase	8/10	68.1%	18.6%	4.9x	Mock
waterproof sneakers	Broad	7/10	51.4%	29.7%	3.8x	Partial
competitor alternative	Phrase	6/10	44.2%	36.1%	2.7x	Mock
summer promotion	Broad	7/10	59.8%	24.5%	4.1x	Stale

09Data quality & notesCoverage, freshness, missing fields and methodology

Google Ads sourceMock

Deterministic sanitized dataset · 96% module coverage

GA4 sourceUnavailable

Landing engagement remains unavailable, never zero-filled

FreshnessStale

One legacy series exceeds the freshness threshold

MethodologyPartial

Demand Gen assisted value and PMax channel boundaries are labeled

Shopping complete reportFull customer-level hierarchy, performance and data-quality modulesCollapse report

Shopping · Complete Conversion Mock report

Merchant, feed & product intelligence

Campaign → Ad Group → Product Group → Product

MockCoverage 96% · Updated 10 min ago

01Executive summaryCurrent period, comparison, change and source state

Mock

Cost$24,820Prior $22,140+12.1%

Impressions4.82MPrior 4.31M+11.8%

Clicks118,420Prior 109,270+8.4%

CTR2.46%Prior 2.54%−0.08pp

Avg CPC$0.21Prior $0.20+4.9%

Cost per Add to Cart$4.82Prior $5.14−6.3%

Conversions1,086Prior 974+11.5%

CVR0.92%Prior 0.89%+0.03pp

CPA$22.85Prior $22.73+0.5%

Conversion value$132,610Prior $116,420+13.9%

ROAS5.34xPrior 5.26x+1.5%

AOV$122.11Prior $119.53+2.2%

Lost IS18.6%Prior 21.2%−2.6pp

02Delivery & pacingDaily, weekly and monthly budget control

Mock

Budget utilization82.4%

$84.3K actual · $102.2K plan · projected $101.8K

Target gap & constraints−$0.4K

Limited by budget 3 campaigns
Eligible 11 campaigns
Learning 2 campaigns

Daily / weekly / monthly spend

Daily $2.81K · Weekly $19.4K · MTD $84.3K

03Performance trendsDaily · comparison enabled

Cost · impressions · clicks

Current Comparison

Conversions · value · ROAS

Current Comparison

CPA · CTR · Avg CPC

Current Comparison

04Campaign performanceAll business columns available through column manager

Campaign	Status	Type	Budget	Bidding	Cost	Impr.	Clicks	CTR	CPC	Conv.	CVR	CPA	Value	ROAS	Search IS	Lost IS	Dates
Core catalog	Enabled	Shopping	Unavailable	Mock bidding strategy	$6,752	960,400	27,832	2.90%	$0.24	378	1.36%	$17.86	$37,730	5.59x	Unavailable	Unavailable	2026-07-13–2026-08-11
High-margin products	Enabled	Shopping	Unavailable	Mock bidding strategy	$4,234	597,800	17,248	2.89%	$0.25	239	1.39%	$17.72	$24,304	5.74x	Unavailable	Unavailable	2026-07-13–2026-08-11
Bestseller catalog	Enabled	Shopping	Unavailable	Mock bidding strategy	$5,140	732,000	21,400	2.92%	$0.24	312	1.46%	$16.47	$33,600	6.54x	Unavailable	Unavailable	2026-07-13–2026-08-11
Seasonal offers	Enabled	Shopping	Unavailable	Mock bidding strategy	$3,667	531,560	15,811	2.97%	$0.23	190	1.20%	$19.30	$21,437	5.85x	Unavailable	Unavailable	2026-07-13–2026-08-11
New arrivals	Enabled	Shopping	Unavailable	Mock bidding strategy	$2,871	413,220	12,028	2.91%	$0.24	134	1.11%	$21.43	$14,938	5.20x	Unavailable	Unavailable	2026-07-13–2026-08-11
Clearance inventory	Enabled	Shopping	Unavailable	Mock bidding strategy	$2,430	376,320	11,368	3.02%	$0.21	123	1.08%	$19.76	$12,544	5.16x	Unavailable	Unavailable	2026-07-13–2026-08-11

05Conversion intelligenceActions, category, value, lag, window, device and network

Mock

Action	Category	Role	Conversions	Value	CPA	CVR	ROAS	Lag	Window
Purchase	Purchase	Primary	742	$91.2K	$24.80	3.82%	4.96x	3.4 days	30 days
Qualified lead	Submit lead form	Primary	184	$27.6K	$31.20	4.12%	4.21x	1.8 days	30 days
Checkout	Begin checkout	Secondary	1,204	$38.4K	$12.40	6.18%	2.88x	0.8 days	7 days
Phone call	Phone call lead	Secondary	96	$8.2K	$42.10	2.04%	1.84x	2.2 days	30 days

06Audience, device, geo & scheduleDistribution, comparison and efficiency detail

Mock

Audience

Audience	Share	Change	ROAS
High intent	38%	+4.2%	4.9x
Remarketing	24%	+1.8%	6.2x
Affinity	21%	−2.1%	3.7x
Custom segment	17%	+0.4%	4.1x

Device

Device	Share	Change	ROAS
Mobile	61%	+3.4%	4.6x
Desktop	31%	−1.8%	5.8x
Tablet	6%	−0.7%	3.2x
Connected TV	2%	Partial	Not applicable

Geo

Geo	Share	Change	ROAS
United States · West	34%	+5.1%	5.2x
United States · South	27%	+1.4%	4.7x
United States · Northeast	23%	−0.8%	4.9x
United States · Midwest	16%	+0.2%	3.8x

Schedule

Schedule	Share	Change	ROAS
Mon–Fri · 09–17	46%	+2.8%	5.4x
Mon–Fri · 17–23	28%	+0.9%	4.8x
Weekend	18%	−1.2%	3.9x
Overnight	8%	−0.4%	2.7x

07Landing pagesAds destination plus GA4 engagement when connected

Unavailable

Final URL / landing page	Clicks	GA4 sessions	Engagement	Conversions	CVR	CPA	Value	ROAS	Source
/collections/core	24.8K	Unavailable	Unavailable	284	1.14%	$22.80	$38.4K	5.92x	Google Ads · GA4 unavailable
/products/trail-pro	18.2K	Unavailable	Unavailable	216	1.19%	$24.20	$28.7K	5.48x	Google Ads · GA4 unavailable
/sale	12.4K	Unavailable	Unavailable	142	1.15%	$27.10	$15.2K	3.94x	Google Ads · GA4 unavailable

GA4 Sessions, Engaged Sessions, Engagement Rate and Duration: Unavailable · Connect GA4. Values are not inferred from Google Ads.

08Merchant, feed & product intelligenceProduct group · Item ID & title · Brand / category · Product type & labels · Feed approval · Price & availability

Mock

Native hierarchy coverageComplete Preview path

Campaign → Ad Group → Product Group → Product

Active breakdown · Product group

Item / title	Category	Feed	Price	Availability	ROAS	State
SKU-1048 · Trail Pro	Footwear	Approved	$129	In stock	6.2x	Mock
SKU-2051 · City Run	Footwear	Approved	$99	In stock	5.4x	Mock
SKU-3381 · Alpine	Outdoor	Limited	$159	Low stock	4.7x	Partial
SKU-4102 · Core Tee	Apparel	Approved	$39	In stock	3.9x	Mock
SKU-5199 · Legacy	Clearance	Disapproved	$49	Unavailable	—	Unavailable

09Data quality & notesCoverage, freshness, missing fields and methodology

Google Ads sourceMock

Deterministic sanitized dataset · 96% module coverage

GA4 sourceUnavailable

Landing engagement remains unavailable, never zero-filled

FreshnessStale

One legacy series exceeds the freshness threshold

MethodologyPartial

Demand Gen assisted value and PMax channel boundaries are labeled

Performance Max complete reportFull customer-level hierarchy, performance and data-quality modulesCollapse report

Performance Max · Complete Conversion Mock report

Asset group, channel & product intelligence

Campaign → Asset Group → Asset / Product

MockCoverage 96% · Updated 10 min ago

01Executive summaryCurrent period, comparison, change and source state

Mock

Cost$24,820Prior $22,140+12.1%

Impressions4.82MPrior 4.31M+11.8%

Clicks118,420Prior 109,270+8.4%

CTR2.46%Prior 2.54%−0.08pp

Avg CPC$0.21Prior $0.20+4.9%

Cost per Add to Cart$4.82Prior $5.14−6.3%

Conversions1,086Prior 974+11.5%

CVR0.92%Prior 0.89%+0.03pp

CPA$22.85Prior $22.73+0.5%

Conversion value$132,610Prior $116,420+13.9%

ROAS5.34xPrior 5.26x+1.5%

AOV$122.11Prior $119.53+2.2%

Lost IS18.6%Prior 21.2%−2.6pp

02Delivery & pacingDaily, weekly and monthly budget control

Mock

Budget utilization82.4%

$84.3K actual · $102.2K plan · projected $101.8K

Target gap & constraints−$0.4K

Limited by budget 3 campaigns
Eligible 11 campaigns
Learning 2 campaigns

Daily / weekly / monthly spend

Daily $2.81K · Weekly $19.4K · MTD $84.3K

03Performance trendsDaily · comparison enabled

Cost · impressions · clicks

Current Comparison

Conversions · value · ROAS

Current Comparison

CPA · CTR · Avg CPC

Current Comparison

04Campaign performanceAll business columns available through column manager

Campaign	Status	Type	Budget	Bidding	Cost	Impr.	Clicks	CTR	CPC	Conv.	CVR	CPA	Value	ROAS	Search IS	Lost IS	Dates
Core revenue	Enabled	Performance Max	Unavailable	Mock bidding strategy	$13,097	2,448,000	52,632	2.15%	$0.25	624	1.19%	$20.99	$65,484	5.00x	Unavailable	Unavailable	2026-07-13–2026-08-11
New customer	Enabled	Performance Max	Unavailable	Mock bidding strategy	$7,468	1,283,800	27,734	2.16%	$0.27	280	1.01%	$26.67	$30,772	4.12x	Unavailable	Unavailable	2026-07-13–2026-08-11
Retention value	Enabled	Performance Max	Unavailable	Mock bidding strategy	$5,782	1,009,800	23,364	2.31%	$0.25	261	1.12%	$22.15	$29,304	5.07x	Unavailable	Unavailable	2026-07-13–2026-08-11
Seasonal scale	Enabled	Performance Max	Unavailable	Mock bidding strategy	$6,801	1,430,800	30,576	2.14%	$0.22	312	1.02%	$21.80	$35,084	5.16x	Unavailable	Unavailable	2026-07-13–2026-08-11
Local store growth	Enabled	Performance Max	Unavailable	Mock bidding strategy	$4,243	901,680	19,788	2.19%	$0.21	180	0.91%	$23.57	$19,176	4.52x	Unavailable	Unavailable	2026-07-13–2026-08-11
Feed coverage	Enabled	Performance Max	Unavailable	Mock bidding strategy	$3,626	815,760	17,716	2.17%	$0.20	157	0.89%	$23.10	$16,892	4.66x	Unavailable	Unavailable	2026-07-13–2026-08-11

05Conversion intelligenceActions, category, value, lag, window, device and network

Mock

Action	Category	Role	Conversions	Value	CPA	CVR	ROAS	Lag	Window
Purchase	Purchase	Primary	742	$91.2K	$24.80	3.82%	4.96x	3.4 days	30 days
Qualified lead	Submit lead form	Primary	184	$27.6K	$31.20	4.12%	4.21x	1.8 days	30 days
Checkout	Begin checkout	Secondary	1,204	$38.4K	$12.40	6.18%	2.88x	0.8 days	7 days
Phone call	Phone call lead	Secondary	96	$8.2K	$42.10	2.04%	1.84x	2.2 days	30 days

06Audience, device, geo & scheduleDistribution, comparison and efficiency detail

Mock

Audience

Audience	Share	Change	ROAS
High intent	38%	+4.2%	4.9x
Remarketing	24%	+1.8%	6.2x
Affinity	21%	−2.1%	3.7x
Custom segment	17%	+0.4%	4.1x

Device

Device	Share	Change	ROAS
Mobile	61%	+3.4%	4.6x
Desktop	31%	−1.8%	5.8x
Tablet	6%	−0.7%	3.2x
Connected TV	2%	Partial	Not applicable

Geo

Geo	Share	Change	ROAS
United States · West	34%	+5.1%	5.2x
United States · South	27%	+1.4%	4.7x
United States · Northeast	23%	−0.8%	4.9x
United States · Midwest	16%	+0.2%	3.8x

Schedule

Schedule	Share	Change	ROAS
Mon–Fri · 09–17	46%	+2.8%	5.4x
Mon–Fri · 17–23	28%	+0.9%	4.8x
Weekend	18%	−1.2%	3.9x
Overnight	8%	−0.4%	2.7x

07Landing pagesAds destination plus GA4 engagement when connected

Unavailable

Final URL / landing page	Clicks	GA4 sessions	Engagement	Conversions	CVR	CPA	Value	ROAS	Source
/collections/core	24.8K	Unavailable	Unavailable	284	1.14%	$22.80	$38.4K	5.92x	Google Ads · GA4 unavailable
/products/trail-pro	18.2K	Unavailable	Unavailable	216	1.19%	$24.20	$28.7K	5.48x	Google Ads · GA4 unavailable
/sale	12.4K	Unavailable	Unavailable	142	1.15%	$27.10	$15.2K	3.94x	Google Ads · GA4 unavailable

GA4 Sessions, Engaged Sessions, Engagement Rate and Duration: Unavailable · Connect GA4. Values are not inferred from Google Ads.

08Asset group, channel & product intelligenceAsset group · Listing group · Audience signal · Search themes / insights · Asset performance label · Channel & network boundary

Mock

Native hierarchy coverageComplete Preview path

Campaign → Asset Group → Asset / Product

Active breakdown · Asset group

Asset group	Strength	Coverage	Signal / insight	ROAS	Contribution	State
Core products	Excellent	14 assets	Search themes	5.1x	42%	Mock
New customer	Good	11 assets	Audience signal	4.4x	24%	Mock
Seasonal	Good	9 assets	Term insights	4.0x	18%	Partial
Expansion	Low	7 assets	Broad signal	3.2x	11%	Mock
Store goals	Incomplete	5 assets	Not applicable	—	5%	Not applicable

09Creative insights & previewsAsset group, asset type, coverage, label and contribution

Mock

MOCK PREVIEW

Alpine shelter · landscapeMock

Image · Core products

Trail pack · portrait sanitized Mock creative preview

MOCK PREVIEW

Trail pack · portraitMock

Image · New customer

Camp light · video sanitized Mock creative preview

MOCK PREVIEW

Camp light · videoMock

Video · Seasonal

Camp power · square sanitized Mock creative preview

MOCK PREVIEW

Camp power · squareMock

Image · Expansion

Asset coverage diagnostic3 asset gaps limit coverage

Landscape imageStrong
Square videoLearning
Long headlineRefresh

Preview assets and results are sanitized Mock fixtures. They do not represent a live customer account.

10Data quality & notesCoverage, freshness, missing fields and methodology

Google Ads sourceMock

Deterministic sanitized dataset · 96% module coverage

GA4 sourceUnavailable

Landing engagement remains unavailable, never zero-filled

FreshnessStale

One legacy series exceeds the freshness threshold

MethodologyPartial

Demand Gen assisted value and PMax channel boundaries are labeled

Demand Gen complete reportFull customer-level hierarchy, performance and data-quality modulesCollapse report

Demand Gen · Complete Conversion Mock report

Creative, audience & video engagement

Campaign → Ad Group → Ad / Creative

MockCoverage 96% · Updated 10 min ago

01Executive summaryCurrent period, comparison, change and source state

Mock

Cost$24,820Prior $22,140+12.1%

Impressions4.82MPrior 4.31M+11.8%

Clicks118,420Prior 109,270+8.4%

CTR2.46%Prior 2.54%−0.08pp

Avg CPC$0.21Prior $0.20+4.9%

Cost per Add to Cart$4.82Prior $5.14−6.3%

Conversions1,086Prior 974+11.5%

CVR0.92%Prior 0.89%+0.03pp

CPA$22.85Prior $22.73+0.5%

Conversion value$132,610Prior $116,420+13.9%

ROAS5.34xPrior 5.26x+1.5%

AOV$122.11Prior $119.53+2.2%

Lost IS18.6%Prior 21.2%−2.6pp

02Delivery & pacingDaily, weekly and monthly budget control

Mock

Budget utilization82.4%

$84.3K actual · $102.2K plan · projected $101.8K

Target gap & constraints−$0.4K

Limited by budget 3 campaigns
Eligible 11 campaigns
Learning 2 campaigns

Daily / weekly / monthly spend

Daily $2.81K · Weekly $19.4K · MTD $84.3K

03Performance trendsDaily · comparison enabled

Cost · impressions · clicks

Current Comparison

Conversions · value · ROAS

Current Comparison

CPA · CTR · Avg CPC

Current Comparison

04Campaign performanceAll business columns available through column manager

Campaign	Status	Type	Budget	Bidding	Cost	Impr.	Clicks	CTR	CPC	Conv.	CVR	CPA	Value	ROAS	Search IS	Lost IS	Dates
Prospecting video	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$2,240	2,310,000	28,400	1.23%	$0.08	96	0.34%	$23.33	$11,800	5.27x	Unavailable	Unavailable	2026-07-13–2026-08-11
Carousel retargeting	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$928.00	1,866,600	22,236	1.19%	$0.04	72	0.32%	$12.89	$7,548	8.13x	Unavailable	Unavailable	2026-07-13–2026-08-11
Creator video	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$1,813	2,018,800	25,338	1.26%	$0.07	87	0.34%	$20.84	$9,476	5.23x	Unavailable	Unavailable	2026-07-13–2026-08-11
New audience carousel	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$1,366	1,663,200	19,899	1.20%	$0.07	65	0.33%	$21.02	$6,732	4.93x	Unavailable	Unavailable	2026-07-13–2026-08-11
Re-engagement image	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$1,142	1,264,800	17,748	1.40%	$0.06	75	0.42%	$15.23	$8,058	7.06x	Unavailable	Unavailable	2026-07-13–2026-08-11
Product launch video	Enabled	Demand Gen	Unavailable	Mock bidding strategy	$1,940	2,097,200	25,676	1.22%	$0.08	86	0.33%	$22.56	$9,996	5.15x	Unavailable	Unavailable	2026-07-13–2026-08-11

05Conversion intelligenceActions, category, value, lag, window, device and network

Mock

Action	Category	Role	Conversions	Value	CPA	CVR	ROAS	Lag	Window
Purchase	Purchase	Primary	742	$91.2K	$24.80	3.82%	4.96x	3.4 days	30 days
Qualified lead	Submit lead form	Primary	184	$27.6K	$31.20	4.12%	4.21x	1.8 days	30 days
Checkout	Begin checkout	Secondary	1,204	$38.4K	$12.40	6.18%	2.88x	0.8 days	7 days
Phone call	Phone call lead	Secondary	96	$8.2K	$42.10	2.04%	1.84x	2.2 days	30 days

06Audience, device, geo & scheduleDistribution, comparison and efficiency detail

Mock

Audience

Audience	Share	Change	ROAS
High intent	38%	+4.2%	4.9x
Remarketing	24%	+1.8%	6.2x
Affinity	21%	−2.1%	3.7x
Custom segment	17%	+0.4%	4.1x

Device

Device	Share	Change	ROAS
Mobile	61%	+3.4%	4.6x
Desktop	31%	−1.8%	5.8x
Tablet	6%	−0.7%	3.2x
Connected TV	2%	Partial	Not applicable

Geo

Geo	Share	Change	ROAS
United States · West	34%	+5.1%	5.2x
United States · South	27%	+1.4%	4.7x
United States · Northeast	23%	−0.8%	4.9x
United States · Midwest	16%	+0.2%	3.8x

Schedule

Schedule	Share	Change	ROAS
Mon–Fri · 09–17	46%	+2.8%	5.4x
Mon–Fri · 17–23	28%	+0.9%	4.8x
Weekend	18%	−1.2%	3.9x
Overnight	8%	−0.4%	2.7x

07Landing pagesAds destination plus GA4 engagement when connected

Unavailable

Final URL / landing page	Clicks	GA4 sessions	Engagement	Conversions	CVR	CPA	Value	ROAS	Source
/collections/core	24.8K	Unavailable	Unavailable	284	1.14%	$22.80	$38.4K	5.92x	Google Ads · GA4 unavailable
/products/trail-pro	18.2K	Unavailable	Unavailable	216	1.19%	$24.20	$28.7K	5.48x	Google Ads · GA4 unavailable
/sale	12.4K	Unavailable	Unavailable	142	1.15%	$27.10	$15.2K	3.94x	Google Ads · GA4 unavailable

GA4 Sessions, Engaged Sessions, Engagement Rate and Duration: Unavailable · Connect GA4. Values are not inferred from Google Ads.

08Creative, audience & video engagementCreative format · Image / video / carousel · Audience segment · Placement / network · Views & engagement · Reach / frequency boundary

Mock

Native hierarchy coverageComplete Preview path

Campaign → Ad Group → Ad / Creative

Active breakdown · Creative format

Creative	Format	Audience	Placement	Engagement	Value / cost	State
Vertical video · A	Video	High intent	YouTube	32.4%	2.9x	Mock
Lifestyle image · B	Image	Affinity	Discover	1.8% CTR	2.4x	Mock
Product carousel	Carousel	Retargeting	Gmail	2.4% CTR	3.1x	Mock
UGC video · C	Video	Custom segment	YouTube	28.1%	2.2x	Partial
Legacy image	Image	Lookalike	Discover	Unavailable	—	Stale

09Creative insights & previewsFormat, audience, placement, engagement and fatigue

Mock

MOCK PREVIEW

Expedition story · portraitMock

Image · High intent

MOCK PREVIEW

Camp light · videoMock

Video · Prospecting

Pack carousel · square sanitized Mock creative preview

MOCK PREVIEW

Pack carousel · squareMock

Carousel · Retargeting

Weekend escape · landscape sanitized Mock creative preview

MOCK PREVIEW

Weekend escape · landscapeMock

Image · Affinity

Creative fatigue map2 formats need refresh

Portrait videoStrong
Carousel sequenceLearning
Legacy imageRefresh

Preview assets and results are sanitized Mock fixtures. They do not represent a live customer account.

10Data quality & notesCoverage, freshness, missing fields and methodology

Google Ads sourceMock

Deterministic sanitized dataset · 96% module coverage

GA4 sourceUnavailable

Landing engagement remains unavailable, never zero-filled

FreshnessStale

One legacy series exceeds the freshness threshold

MethodologyPartial

Demand Gen assisted value and PMax channel boundaries are labeled

Conversion funnel

Clicks → Checkouts → Conversions

588,4942,8145,375

Open analysis →

Geo & device

Region, device and network

US WestMobileSearch

Open analysis →

Audience & destination

Audience, landing page and product

High intent/collectionsTop products

Open analysis →

Deep analysis

Native campaign-type drill paths

Search termsPMax assetsProducts

Open analysis →

Official template page

Executive Overview

Distinct Google-native module contract

01executive summaryPrimary decision surface

02pacingContext-aware deep analysis

03cross type trendContext-aware deep analysis

04type matrixContext-aware deep analysis

05recommendationsContext-aware deep analysis

Conversion Overview

Budget pacing is on track

Review revenue efficiency

Inspect concentrated contribution

Cost

Conversion value

ROAS

Clicks → Checkouts → Conversions

Region, device and network

Audience, landing page and product

Native campaign-type drill paths